1000% increase in e-mail subscriptions

We worked with Kmart to boost opt-in subscriptions to their Kmail marketing program.

We helped Kmart make a double digit conversion rate increase by refining the way that they communicate with customers about delivery and Click & Collect.

Client

Kmart Australia

Services

A/B Testing

User research

Interface design

Result

1000% increase in e-mail marketing subscriptions



A quantitive review is a launching off point for a data driven optimisation project: we trawl through your analytics data to find what’s working (and more importantly what’s not) in your website and unearth actionable insights to help info. A quantitive review is a launching off point for a data driven optimisation project: we trawl through your analytics data to find what’s working (and more importantly what’s not) in your website and unearth actionable insights to help info.


Our structure is unique. We are the only major design studio where the owners of the business are the creators of the work and serve as the primary contact for every client.

A quantitive review is a launching off point for a data driven optimisation project: we trawl through your analytics data to find what’s working (and more importantly what’s not) in your website and unearth actionable insights to help info.


“An absolutely awesome result!”

Joachim Holte, Head of Digital Marketing, Kmart Australia


A quantitive review is a launching off point for a data driven optimisation project: we trawl through your analytics data to find what’s working (and more importantly what’s not) in your website and unearth actionable insights to help info. A quantitive review is a launching off point for a data driven optimisation project: we trawl through your analytics data to find what’s working (and more importantly what’s not) in your website and unearth actionable insights to help info.


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