Thentia Ascend Blog

Challenge
Thentia needed a dedicated content platform Ascend to educate clients, share insights, and drive inbound demand. A key requirement was to let non-technical administrators and content managers create and manage posts and pages without developer involvement, while maintaining brand consistency.
- Establish a thought-leadership hub aligned with the corporate brand.
- Enable fast, independent publishing for marketing and editorial teams.
- Ensure strong SEO, readability, and performant delivery for content at scale.
Solution
I implemented the Ascend blog on WordPress with Elementor, crafting a flexible design system and reusable components tailored for content velocity.
- Created post types, taxonomies, and reusable Elementor components for articles, resources, and landing pages.
- Streamlined the admin experience with guided templates, custom fields, and sensible defaults.
- Applied responsive design, accessibility standards, and on-page SEO best practices.
- Optimized performance for fast load times and improved engagement.
Results
The Ascend blog became a central channel for client education and lead generation.
- Editors can publish and iterate quickly without developer support.
- Consistent, brand-aligned pages and articles using predefined templates.
- Improved organic reach and engagement due to search-friendly structure and performance.
- A scalable content foundation for campaigns, resources, and future formats.
Technologies Used
Julian Cardarelli
Thentia
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Julian Cardarelli
Thentia
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